Typical P’s analysis

After Monday´s post on NPD strategy I was asked to write about the P’s and the C’s and give some examples, so I’ll assume that we went through a complete research project (that included insight discover in a focus group, screening of ideas and a concept test) and we have found one ideas to develop for the next generation of products. My approach would be to analyze (and this should have been done long time ago) the company’s business model regarding the P’s.