Brand Positioning (re-positioning)

May 14, 2011 § Leave a comment

This is a quick post to share about the recent execution that long-time loved Special K brand has recently aired.

At first, Special K was a cereal that helped you look good!

Now, Special K has reposition itself as a brand that makes you feel good about yourself

So easy to find great marketing examples, and yet, marketeers go south with repositioning!.

You need to be clear about what your consumer wants and go to it!!, Don’t be afraid to change!!


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