Brand Positioning (re-positioning)
May 14, 2011 § Leave a comment
This is a quick post to share about the recent execution that long-time loved Special K brand has recently aired.
At first, Special K was a cereal that helped you look good!
Now, Special K has reposition itself as a brand that makes you feel good about yourself
So easy to find great marketing examples, and yet, marketeers go south with repositioning!.
You need to be clear about what your consumer wants and go to it!!, Don’t be afraid to change!!
I recently moved this blog to http://tavovalencia.com if you want to read more interesting articles, don´t forget to visit my new and improved website.
- Why does brand positioning matter and what must change? (darkmattermatters.com)
Tagged: 2010, AD, Advertising, Advertising and Marketing, Brand, Brand management, Branding, Business, Consumer, Decision-making, Facebook, feel good, figure, Health, jeans, Kellogg, Kelloggs, Lifestyle brand, Marketing, Marketing and Advertising, Recreation, repositioning, SK, Social media, Special K