A quick post for a great Ad – Adidas REV 30

October 5, 2010 § Leave a comment

This is a quick post to let my readers know about a little piece of marketing that I believe its great.

Great things about this ad:

  • A lot ADIDAS in the shoes, sox and shirts.
  • Using not one but two celebrities
  • Using those celebrities to cross-market two sports.
  • Great production values.
  • Using a second language to disrupt the commercial block (an AD that starts with english in a spanish speaking channel).

Two disadvantages:

  • Too long to play it very frequently (to my friends, I saw it on open TV – The whole 9 yr).
  • The first time “adidas” is mentioned is on sec 14. However, given the “history” I think it’s OK.
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