A quick post for a great Ad – Adidas REV 30
October 5, 2010 § Leave a comment
This is a quick post to let my readers know about a little piece of marketing that I believe its great.
Great things about this ad:
- A lot ADIDAS in the shoes, sox and shirts.
- Using not one but two celebrities
- Using those celebrities to cross-market two sports.
- Great production values.
- Using a second language to disrupt the commercial block (an AD that starts with english in a spanish speaking channel).
- Too long to play it very frequently (to my friends, I saw it on open TV – The whole 9 yr).
- The first time “adidas” is mentioned is on sec 14. However, given the “history” I think it’s OK.