Viral Marketing

September 3, 2010 § Leave a comment

Viral marketing is anything you do that deploys a trend about you. You are looking for the “domino effect” in which you’re able to get a whole community by motivating a single member:

Some examples:

PR Events (more about these types of events on my “other media” post):

Evidently tha impact of the event in developing a viral campaign depends on:

  1. The power of the brand.
  2. The media and consumer awareness about the event.
  3. The credibility and “likeness” of the presenter.

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Some useful tips about doing this kind of events:

  1. Have an agency prepare an “invitation list”: They (agency) usually count with a great deal of contacts that are both, willing to cover your event and are cool or credible to your target.
  2. Develop a neat “preservable” invitation: Non of the Wedding-Type invitation or simpler as you wont get the attention you’re looking for and could end in the trash.
  3. Invest in improving the awareness of the event: Try to keep everybody on their toes waiting for the news to be shared.
  4. Reserve a great venue: This is a tricky thing, because you don’t want a place that is either too small or too big for your “guests”.
  5. Use your web and social communities wisely: develop a sense of need “to hear the news”.
  6. Start your ATL campaign right after the PR Event: This will help you get the word-of-mouth started.

Social Media Stunts

At 130’000+ hits at youtube plus several other social communities, you can expect a lot of people wasting a perfectly good Diet Coke with a mentos to prove that this works… (this is great news for Coca-Cola as you can imagine).

Tips on getting an Idea Viral:

Now, there is a group of people  “yourBusinessChannel” that have develop this great video on Viral Marketing, I thought anyone that’s really interested in this, should watch it.

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