Branding through ATL

August 27, 2010 § Leave a comment

It’s mainly an advertising campaign that is focus on developing the image brand.

Developing the brand means improving the Awareness and Top-Of-Mind, Delivering a brand news (such as a really big anniversary, or new positioning), Updating the brand’s image.

Here are some great examples (all in video):

FOR PEPSI LOVERS (here’s your share – More Ads because I started with Coca-Cola):

As you may see, some of them use celebrities, some of them are very conceptual, but every one of them are looking to create a brand image. Here are some not-branding examples from these two brands.

Sorry I had to dig this far, but there aren’t a lot of promotional ads.


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