Branding through ATL

August 27, 2010 § Leave a comment

It’s mainly an advertising campaign that is focus on developing the image brand.

Developing the brand means improving the Awareness and Top-Of-Mind, Delivering a brand news (such as a really big anniversary, or new positioning), Updating the brand’s image.

Here are some great examples (all in video):

FOR PEPSI LOVERS (here’s your share – More Ads because I started with Coca-Cola):

As you may see, some of them use celebrities, some of them are very conceptual, but every one of them are looking to create a brand image. Here are some not-branding examples from these two brands.

Sorry I had to dig this far, but there aren’t a lot of promotional ads.

Advertisements

Tagged: , , , , , , , , , , , , , , , , , , , ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

What’s this?

You are currently reading Branding through ATL at Marketing according to Tavo.

meta

%d bloggers like this: