Branding through ATL
August 27, 2010 § Leave a comment
It’s mainly an advertising campaign that is focus on developing the image brand.
Developing the brand means improving the Awareness and Top-Of-Mind, Delivering a brand news (such as a really big anniversary, or new positioning), Updating the brand’s image.
Here are some great examples (all in video):
FOR PEPSI LOVERS (here’s your share – More Ads because I started with Coca-Cola):
As you may see, some of them use celebrities, some of them are very conceptual, but every one of them are looking to create a brand image. Here are some not-branding examples from these two brands.
Sorry I had to dig this far, but there aren’t a lot of promotional ads.
- What is Branding and How Important is it to Your Marketing Strategy? (marketing.about.com)
- Brand Image: You Are What Your Followers Say You Are (socialmediatoday.com)